If the reputation of a company’s products and services is its face, the talent brand is its heart and soul

Stringer & Rueff

Can you name the brand behind this logo?

Almost everyone can. Millions of people see this logo on their computer screens every single day. Google is recognized as one of the most iconic brands in the world.

Did you know that Google offers free food to its employees and has a VERY cool workplace? I would love to work there at least once!

But here’s the thing: a brand isn’t just about what it sells, it’s also about how it treats its people. Sure, the free food and fancy office are sweet, but it’s the collaborative spirit and those future-minded folks that really make it click. And let’s be honest, their innovation reputation is a major magnet for talent.

That is the magic of employer branding. It’s about building a culture that attracts and inspires, a culture people want to be part of. It’s about saying, “Hey, come work with us, we’re building the future!” And that’s something any company can learn from!

Employer branding has now evolved from what many believed to be just a marketing buzzword, to an essential element of an organization’s strategy.

Why Employer Branding Matters More Than Ever

In the 20th century, most organizations and people would associate the term ‘brand’ only with products and services. It’s now used far more widely and for almost everything, including workplace, skills, and content. When the term ‘brand’ is used as a suffix, it represents a distinct identity, thought, and personality attached to it.

Employer Branding

Similarly, when you think of employer branding, the organization for which it is being used carries a unique identity and is an employer of choice. It sets the organization apart from the rest.

69% candidates would reject an offer from a company with a bad employer brand, even if they were unemployed.

CR Magazine, 2015

Your employer brand is your organization’s reputation as an employer. In simpler terms, it’s what job seekers and employees think of you. It’s what they tell their friends and family when you aren’t around. Though it may not be tangible, your employer brand is an asset that requires constant cultivation.

How Can Employer Branding Help You Grow?

Every company needs a powerful magnet: an employer brand. This isn’t just a logo and tagline; it’s the compelling story of your culture, values, and purpose. So, why does this matter? Because in today’s world, attracting and retaining top talent requires more than just a paycheck. Let’s dive into how a strong employer brand can unlock your growth potential –

Importance of Employer Branding

1. Decreased Cost-Per-Hire

According to LinkedIn, a company with a stronger employer brand than its competitors on average sees a 43% decrease in the cost per candidate they hire.

Why? Because by simply investing in your employer brand, you don’t have to spend all of your hard-earned profit on advertising and marketing campaigns creating awareness about your company.

Rather with a consistently looked-after employer brand, you will reap the rewards in the currency called talent attraction and retention.

2. Engaged & Enthusiastic Employees

When your employees talk positively about your company, it creates an interesting public image.

Only 49% of employees would recommend their employer to a friend.

Employee Engagement Metrics, 2020

Companies with a strong employer brand have more engaged employees. Employees will be more motivated as they are proud to be working for a company with a strong employer image. Therefore, having a strong employer image will improve the perception of your company in the public eye and create a sense of belongingness in employees.

3. Positive Financial Results

Happy faces are great, but a strong employer brand fuels your financial engine. How? Engaging employees are your secret profit boosters!

Picture this: engaged employees are powerhouses of productivity, innovation, and loyalty. They stick with you, saving you from costly turnover. They go the extra mile, boosting sales and customer satisfaction. This, in the end, leads to a thriving, prosperous company.

So, build a brand that resonates, attracts top talent, and ignites passion.

4. Attracting and Retaining the Right Talent

A staggering 78% of people look into a company’s reputation as an employer before applying for a job. And for millennials, finding the right culture matters even more – 88% say it’s crucial!

That’s where a strong online employer brand shines. It’s like a matchmaking platform, showing potential candidates where they fit in and attracting the best talent.

Think of it this way: A strong brand paints a clear picture of your company’s culture, values, and work environment. This helps candidates self-select, ensuring they’re a good fit for you.

5. Employer Branding Fuels Recognition

When choosing a career path, many graduates and top performers prioritize companies with an established and respected reputation.

95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities.

Glassdoor, 2017

A strong employer brand is your magnet for top talent. It pulls in graduates, reels in top talent, and boosts your recognition. This happens when people talk – recommendations fly, and your company becomes the buzzworthy place to be.

But hold on, building this brand is a marathon, not a sprint. Take time to understand its importance and craft a long-term strategy. It’s a team effort, but its heart lies in bringing in good people and making them stay.

Remember, happy employees become your best brand ambassadors. Invest in building a great employer brand, and see your talent pool overflow!

How PerspectAI Can Strengthen Your Employer Brand

Traditional hiring methods can often fall short, relying on outdated metrics and missing hidden potential.

Enter PerspectAI, an AI-powered platform revolutionizing the game. Using engaging game-based assessments, it unveils a candidate’s true abilities and cultural fit, while also bolstering your employer brand.

The outcome? Attracting diverse, high-performing individuals aligned with your company’s values. This competitive advantage propels your company to success, establishing you as a leader in your field.

So, ditch the outdated methods and let the games begin with PerspectAI!

Author Esha Jain

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